What can
$20 buy for your business?
What if $20 from your advertising
budget paid for it’s self?
What if $20 from your advertising budget paid for itself five times over
in ONE phone call?
Local business owners are finding this is not too good to be
true.
By Jared Hess
For $20 a month, ACI Call Tracking is paying for itself,
increasing sales, training employees and still providing a
profit four to five times. For Example, one small business owner
offering carpet and upholstery cleaning makes an average profit
of $180 on each appointment. By incorporating an additional $20
into his advertising budget, he purchased a single line from ACI
Call Tracking. The business owner found that with the missed
call feature, optimizing one sales lead, the line has generated
a profit and in doing so paid for itself, and then some. This is
only one example, using only one of the many features available
through ACI Call Tracking.
Suppose that same call to the carpet and upholstery cleaning
company was not a missed, but answered by an employee providing
less quality and service than mandated by the business owner.
That first impression is a representation of the quality of
service a customer can expect from that business. How much is
that business losing on an employee who doesn’t know how to do
their job? With call recording, improving customer service and
training employees is as simple as logging onto online account
management. Media Watch Dog listed “Overburdened Agency Staff”
as one of the top ten risks in advertising stating ”Clients and
agencies have reorganized, slimmed down, pared back training
programs and stretched their staffs further than ever before.
Bottom line, there’s more to do and fewer people to do it. This
dynamic can result in a lower level of protection for
advertisers investments, minimizing returns and increasing
risks” For $20 a month, for a single line, management and
training eliminates this gamble and gives employers the chips
they need to get the most from their employees .
The rising cost of advertising presents tremendous risk to any
business not holding their advertising accountable. Consider the
following; A twelve week campaign can cost upwards of $15,600
for a 2” newspaper ad, the same campaign in a magazine will
average $1,200 to $5,000 per month or per issue (depending on ad
size and demographics), one 30-second commercial (during
prime-time) averages $200,000, Direct Mail - $1,500 and up,
Radio advertising, costs between $90 to $120 per spot, Outdoor
advertising will cost $3,000 to do the artwork and install media
on the billboard (depending on impress level) and ranges from
$5,000 to $500,000 and finally, online advertising averages
$5.60 pay-per-click or $5,200 - $18,000 a month for aggressive
campaigns not including search engine optimization. No matter
how big your business is, this is not pocket change and these
numbers are projected to go even higher in the future. In this
light, an additional $20 to ensure the most impact, value and
return on investment, especially $20 that will pay for its self
five times over, is a proverbial “No Brainer”.
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