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In
the United States alone, more than $150 Billion a year is spent
on advertising. The number alone is nothing, but what if $120
Billion of that was knowingly wasted. This $120 Billion drain is
not all encompassing, but one Utah business owner admits; "I
know that 80% of my advertisements are not working, I just don't
know which 80% it is."
It
has proven difficult to collaborate a reliable or approximate
statistic pertaining to effective and ineffective ads within
that $150 Billion. A television campaign averages $200,000 for
one 30 second slot during prime time. $160,000 is a lot to loose
on an in-effective ad. With the same projected losses, mailers,
purchased blindly at about $1,500 per week is a waste of at
least $1,200.
The
reality is with layoffs, budget cuts and recession, no one can
afford to gamble. Unfortunately, many advertisers don't know how
to avoid it. Those that do, mistakenly consider the ability to
make informed advertising decisions a luxury.
First, to level the playing field, here's the 'how to'; A hip
new store sets aside $6,480 a month for their advertising.
$6,000 is committed to weekly, 1,000 4x6 post card mailers
printed with the hip new store's 1-800 number. The remaining
$480 is spent on a radio spot which will advertise a different
1-800 for the hip new store. Both numbers automatically and
invisibly forward to the store. The hip new store logs onto an
online account and views the analysis. 86 consumers called the
1-800 number assigned to the radio advertisement, the 1-800
number assigned to the mailer was not generating more than one
or two calls, thus offering a substantially less return on
investment. Both media types tried and tested, the mailers are
canceled and the $6,000 reallocated.
Second, to fuel your
competitive edge, this resource can no longer be considered a
luxury. ACI Call Tracking is providing the means to make
informed advertising decisions, without contracts and starting
at only $20 a month, significantly less than 80% of any
advertising budget.
ACI Call tracking is
not only enabling informed decisions, ACI Call Tracking
simplifies the entire decision making process. Analysis, reports
and information is as accessible as logging into an email
account.
The decision is made.
Compete, budget wisely and succeed.
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