Track Advertising to Survive and Grow
By Jared Hess
In the beginning, many new businesses will focus their efforts
on providing a stellar product with superb customer service.
These companies strive for success by taking care of the
customers they already have and encouraging growth by referral.
Finding new customers is essential to survive and stay in
business. Finding
new customers at a reasonable cost is an ongoing challenge.
Advertising is expensive and some businesses will naively
assume that if they continue providing
superlative
products or services people will come,
that referrals are enough.
Years ago, in a small town, this might have been true for
the new “Mom and Pop Store”. Unfortunately, or fortunately,
depending on your perspective, times have changed businesses
have grown, and ideas have multiplied. There are no towns small
enough that word of mouth negates the need to advertise. Tell
your town what you have to offer, why yours is unique, why yours
is better. Stand out.
As businesses invest in advertising, sales may or may not
immediately go up.
Changes in the creative elements, user interface or implementing
new methods for service may contribute to an increase in sales.
Do you know if you’re advertising investment paying off
and driving your sales?
Are your ad venues and placement effective? On average,
half of all ongoing ad campaigns are not.
These ineffective campaigns are a liability to your
company and will impede its growth and profitability if those
funds are not reallocated and used in a more productive and
effective manner.
If only there was a way to assess and analyze marketing venue
and ad placement, outside of tedious, inaccurate surveys.
ACI Call Tracking is an innovative system that allows any
company to accurately discern which ads your customers are
calling from.
You can keep track of which advertisements are working.
This system works by allocating a unique number to each
ad that forwards to your business phone.
The Call Tracking system allows you to see up-to-date
dynamic reports of the traffic each ad is generating.
The inbound and outbound calls are digitally recorded and
stored online allowing you to increase accountability among
those who are handling the calls, provide a beneficial training
tool for employees and shows you peak time for calls letting you
adjust your staff accordingly.
An ACI Call Tracking account can show you the
geographical distribution of your callers, when calls are coming
in and differentiates ads to show you which campaigns are
performing the best.
As a business, you need to know which advertisements are
actually bringing in the customers and which ones are just
draining your bank account. With today’s rigorous competition to
win customers, businesses can’t afford to pay for advertising
that is not producing enough to give a positive return.
You can successfully measure the effectiveness of your marketing
campaigns by tracking the responses to your ads. With ACI
Call Tracking you can measure your calls and responses, ridding
you of the guesstimates and hunches sometimes associated with
advertising budgets. Take control today and let call
tracking work to build your company.
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