Unraveling the Most Profitable Advertising
Campaigns for the Carpet Cleaning Industry

   Statistically, businesses are advised to spend approximately 5% of their revenue on advertising and marketing campaigns. In an article published last year by Business Week Steve McKee observed “-companies spend upwards of 15% when warranted—especially young companies that need to invest to build their brand.” That exact dollar amount is grievously weighted by revenue. According to IDC, the average annual revenue of a small business is $3.6 million; so accordingly, at 5% those same businesses would expect to spend nearly, and at a minimum $200,000 on advertising. Small businesses budget and spend this exorbitant sum on various marketing venues to survive, grow and succeed. Is that a gamble? Is it a waste? Why? The Ad Placement? The Customer Service?

   Many carpet cleaning companies have taken upon themselves to ask every caller how they learned of their business. This is a mistake for two reasons; one, it becomes tedious for the employees and does not hold them accountable, and two, its annoying for the clientele. In this industry, Customer service is especially vital. The customers/clientele need trust sufficient to invite your employees into their home. Good service is yours and your employee’s service to the customer, don’t ask a service of your customer.

   Many in the industry are now holding their campaigns and their employees accountable through call tracking. Call tracking is a process of identifying the caller's phone number and the advertising source while recording calls for quality, training or review.

   ACI Call Tracking, a premier provider, simplifies and stream lines this process. Following enrollment, you request toll free or local call tracking numbers. These unique call tracking phone numbers in the ads, coupons, brochures, websites, radio, or TV spots you want to track. Your customers call the tracking phone number and ACI Call Tracking forwards it seamlessly to your business. The call data is collected as it applies to your advertising campaigns. You are then able to log into your account, analyze the results of each campaign and focus your advertising dollars on the campaigns providing the most ROI.

   Additionally, your online account provides the means to listen to recorded calls, both outbound and inbound. These calls can be used for both training and customer service assessment.

   The industry is competitive. There is a definite demand for marketing and employee accountability and it’s attainable with Call Tracking.