Overcoming
Entrepreneurial Statistics
By Jared Hess
“There is no failure. Only feedback.” Robert Allen. Financial expert and
Entrepreneur.
The recovering economy is stimulated by small business growth
and entrepreneurial ventures, but according to the U.S. Small
Business Administration, roughly 50% of those businesses will
fail within the first five years. A collaborative effort fueled
by both the availability of free resources and technology, is
abounding to encourage business development, overcome these
statistics and regain economic stability.
The U.S. Small Business Administration, more commonly referred
to as the (SBA), has been assisting, advocating and protecting
the interests of small businesses because small businesses
strengthen the overall economy of the United States. The SBA has
stated that, “To succeed, entrepreneurs must attract and retain
a growing base of satisfied customers. Marketing programs,
though widely varied, are all aimed at convincing people to try
out or keep using particular products or services. Business
owners should carefully plan their marketing strategies and
performance to keep their market presence strong.”
Every John Q. Entrepreneur and business owner has considered the
costs and budget expectations of their marketing campaigns. The
words: “You need to spend money to make money” now more than
ever, are far more realistic than the old saying; “If you build
it, they will come.” So, John Q. Entrepreneur writes out the
checks for phone book advertising, mailers, billboards, radio
advertising and television commercials and “they come”.
Quarterly, John writes those same checks and “they come”. This
Quarter, operating expenses unexpectedly increase and the
advertising budget needs to be cut, the proverbial plug will be
pulled on the billboards and/or radio advertising. Which is the
least profitable? John Q Entrepreneur, while having utilized
developmental resources available through the SBA and other
organizations, could’ve made use of growth resources and the
technology available through ACI Call Tracking.
In assessing the statistics of failing business the SBA
recognizes and advises that; “Today’s very competitive business
climate demands that business owners understand and use advanced
technologies. Technology is an enabler; it can help a business
improve efficiencies and even expand operations.”
By assigning the business’s advertisements its own unique phone
numbers, the efficiency or productivity of each ad or marketing
campaign can be assessed simply as each call is traced, tracked
and recorded.
Additionally, ACI Call Tracking offers its clients Web
Analytics. Clients are able to see what key words are being used
when customers find their website. Detailed reports are provided
as to what pages customers are seeing and how long they are
staying.
Web Chatting is made simple for even the least web-savvy
client’s of ACI Call Tracking. When an individual visits John Q
Entrepreneur’s website, this feature will allow them to chat
with one of John’s employees allowing them to ask questions and
have a live interaction with his company.
Having addressed those areas 50% of other businesses neglect,
John Q. Entrepreneur beats the statistics and succeeds. Through
carefully assessing his marketing programs, and holding his
advertising accountable, John attracted and retained a growing
base of satisfied customers. He let technology enable his
business, improve efficiency and expand his operations. ACI Call
Tracking provided the means of overcoming the risks and
statistics of entrepreneurship.
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