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ADVERTISERS ENCOURAGED TO KEEP A CLOSE EYE ON MEDIA DOLLARS
By Jared Hess
Ensuring impact, value and return on
investment is imperative to success.
A generation ago, business owners had few venues for marketing
campaigns, radio, print and television. Advertising costs have
risen significantly and technology has provided the means for
consumers to skip television commercials, MP3’s, IPODS and
Streaming Music has depleted the number or radio listeners.
Newspaper and magazine subscriptions have likewise suffered.
Advertising opportunities are more wide spread than ever and
could be a secure investment, or a gamble.
Advertising is crucial. Word of mouth is preferred but takes
time to build, and may be practically non-existent for new
businesses. In order to grow your customer base quickly, you
must advertise. Effective advertising, accountable advertising
is attainable. Plan your advertising campaign and track your
results.
ACI Call Tracking records in bound and out bound calls, which,
in addition to holding employees accountable and maintaining a
higher standard for customer service, holds your advertising
accountable. By assigning the business’s ad its own unique phone
number, the efficiency or productivity of the ad or marketing
campaign can be assessed simply as each call is traced, tracked
and recorded.
Call tracking identifies the advertising source, giving you the
ability to measure the results of each ad and calculate your
cost per lead. Call tracking also enables you to return missed
calls and recapture lost sales leads.
ACI Call Tracking provides Call recording, inbound and outbound
call tracking, web tracking, and local numbers at no extra
charge. Local numbers help customers feel that they are dealing
with a local company that will be responsible to their needs.
Converting existing numbers to call tracking numbers is easy.
ACI Call Tracking can transfer existing telephone numbers in
three to five days and allows for retention of ownership of that
number.
Our generation has produced a new brand of entrepreneurs. We own
stores without walls. We operate businesses sometimes
exclusively online with our blogs, and websites. ACI Call
Tracking provides its website owning clientele a unique “Chat
Feature” enabling its client’s administrator, webmaster, or any
of its employees to receive and respond to text communications
from multiple users.
Plan your marketing campaigns carefully considering your target
audience. Don’t advertise where you won’t be seen or heard by
consumers who need the product or services you have to offer.
Repeat what works; don't repeat what doesn't work. More and
better information leads to better decisions. No information
leads to guessing.
Ensure impact, value and return on your investment by holding
your advertising and employees accountable.
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