Call Tracking numbers are becoming a
necessity for some companies by providing a service that has
been proven to contribute to their success.
Call tracking numbers allow companies to differentiate
their business from which ad or marketing campaign the customer
came from. As
companies start investigating call tracking a question that
seems to be asked quite frequently is “How is call tracking
numbers and VOIP different?”
Over Internet Protocol is a system that all
phone companies use including call tracking services.
Vonage and Skype are systems that do use VOIP s but their
system is a public system and there is a large difference
between using public and private VOIP.
At a very basic level VOIP is the idea of using a data network,
like the internet, to transfer data between two points.
Although VOIP seems to
imply that it can only carry voice across the network the
reality is that VOIP can be used to communicate voice, data and
video across the network if the software and hardware is in
In order for the data to flow smoothly from one point to the
other the data is compressed with a CODEC and sliced into
packets or smaller samples. These packets are then pulsed across
the network and reassembled at the other end, decompressed and
played backed. The whole process is so quick that the users do
not notice the process taking place. If the process does become
slowed down then “jittering” can take place. The voice or video
then becomes choppy or glitch ridden. In order to overcome the
problem a fast Ethernet network dedicated to VOIP
improves the flow of data.
A private network’s
quality is similar to normal phone service with added features.
The cost is also similar for local and long distance service;
you will usually see a significant saving in International and
long distance calling. A private network can allow for a more
secure system. A
private network places the endpoints for data to transfer
between two firewalls.
A private network will eliminate any latency allowing for
a more crisp clear sound quality.
Using the public internet
opens up many possibilities for reducing the cost of calling,
but there is no telling what type of service you will have at
any given time. Because you are on the public Internet your
voice traffic is seen as any other packet of data, causing
latency. The quality
of your call becomes affected by this and the quality of the
call can deteriorate dramatically. It starts out sounding like
you are talking in a cave and pieces of the conversation can be
As Call Tracking companies become more numerous make sure you
find out and ask the question concerning the VOIP they are
using. Call tracking
companies cannot produce a dial tone and must rely on VOIP for
their systems to work.
The quality of your calls is intertwined with the
quality, security, and function of your call tracking company’s