Businesses
Use Call Tracking to Survive
By Jared Hess
One of the biggest fears for any business is
being able to stay in business. Generating business, even with a
stellar product or service, can be difficult. Advertising is
critical to growth and bringing in new customers and/or
clientele. The knee jerk reaction is to flood the public with
your product or service. Aggressive spending for business cards,
fliers, phone book ads, commercials, mailers, and the list goes
on. The question then becomes this: with the thousands of
dollars going out every month, how does one track which
advertisements are effective?
Some companies have taken upon themselves to ask every caller
how they learned of their business, but that becomes tedious for
the employees and annoying for the customers. Publishing
companies may furnish survey results to justify the
effectiveness of their service or media, but is it working for
you?
ACI Call Tracking is a company who has been working toward and
perfecting a solution. Call tracking can answer the questions:
Is my advertising working for me? Is it paying for itself?
ACI Call Tracking allows you to measure the success of your
marketing campaigns by tracking responses to your ads. The
analytic tools records and measures every call your business
receives and places, ridding you of the guesstimates and hunches
associated with advertising. The inbound and outbound calls are
digitally recorded and stored online allowing you to increase
accountability among those who are handling the calls, provide a
beneficial training tool for employees and shows you peak time
for calls letting you adjust your staff accordingly.
An ACI Call Tracking account can show you the geographical
distribution of your callers, when calls are coming in and
differentiates ads to show you which campaigns are performing
the best. One business owner had this to say about ACI Call
Tracking:
“What drew me to ACI Call Tracking? With business slowing down I
wanted to maximize our current advertising budget. I was
actually able to reduce spending in certain areas of advertising
by cutting advertising to areas that didn't work and putting
that money into other places and to my surprise next year our
revenue increased by 25% and in the meantime we saved $10,000 a
year. ACI Call Tracking gave me the tools to accomplish that!”
-Alex C., Owner/Manager for 8 years.
ACI Call Tracking has become a leader in helping businesses to
gain control over their advertising and eliminate unneeded
spending. Advertising is critical to survival, but only when it
contributes enough to add to the bottom line. To survive in our
current environment, businesses can’t afford to be wasteful. To
learn more visit
www.acicalltracking.com or call 1-866-383-1181.
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