What does E*Trade, Direct TV, Stanely Steemer and Free Credit Report.com have in common? No, no one is offering Direct TV subscribers O.A.C. online stock certificates in Stanely Steemer Inc.   In 2009 their commercials were voted to be the worst ads on television. Not a desirous achievement considering each ad came with a price tag in the millions. Who remembers seeing these ads? The talking babies of E*Trade, or Direct TV’s Chris Farley commercial? Nope sorry doesn’t ring a bell.   Can these companies account for the effectiveness of their terrible marketing campaign?

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The money and effort spent by Big box stores pollutes the community with deafening ad campaigns. How can local businesses be heard?

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Not even franchise or chain retail stores are immune to the effects of recession. This year, 2,415 Hollywood Video and Game Crazy locations were closed, 545 Blockbusters, 200 Borders, 149 F.Y.E.’s, 145 Men’s Warehouses, 177 Foot Lockers even the Gap closed 80 stores.  The number of retailers liquidating their inventory, laying off employees and ultimately going out of business is in the tens of thousands.

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There are those who seek opportunity, they consider themselves strategist. Analyzing  their market for the most profitable prospect. Coffee Shop? Dry Cleaner? Franchise? Other’s save and carefully plan. They have a dream, a special idea, a someday. When that “Some Day” turns into a real business plan and action, it’s like getting on a roller coaster. You know you’re going for a ride. You stand in line with a light feeling in your chest, your heart is racing. You watch others on the ride, some are laughing and having a wonderful time, others are sick and pale, getting off the ride and headed for the nearest garbage can. The light feeling turns into butterflies. Excitement, anticipation and fear. What’s at cost? What is the cost?

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The NFIB is the National Federation of Independent Business and we have the great pleasure of being considered one of it’s members.  For over a month now I’ve been calling and finding the right person to speak to in order to become part of it’s member services.  Member services is a great way for businesses to look and see what resources are out there to help a business succeed.

There are many avenues to allow people to see who and what you do.  I would like to get out there as much as possible.  We are growing and helping companies become successful.  We had one client that is scheduled to renew his adds with some marketing campaigns he is involved in and he is excited to see how they are doing to give the salesman the reports and justify why or why not they will be renewing. Our call tracking service has empowered him with the information he needs to make informed and profitable decisions.

It’s been a good year and I appreciate all the supporters out there.

As we pass our one year mark of providing  services to help companies maximize their marketing potential, we have hope for the future and see ways we would like to improve.  Call tracking is designed to track where the business is coming from for companies.  It helps answer this basic question, “Are my marketing ads effective?”  I would like to pose this question as we shape our future, what can we do as a call tracking company that you, the business owner, would like to see us improve or add to the list of features we currently have?

Your feedback is appreciative.