The NFIB is the National Federation of Independent Business and we have the great pleasure of being considered one of it’s members.  For over a month now I’ve been calling and finding the right person to speak to in order to become part of it’s member services.  Member services is a great way for businesses to look and see what resources are out there to help a business succeed.

There are many avenues to allow people to see who and what you do.  I would like to get out there as much as possible.  We are growing and helping companies become successful.  We had one client that is scheduled to renew his adds with some marketing campaigns he is involved in and he is excited to see how they are doing to give the salesman the reports and justify why or why not they will be renewing. Our call tracking service has empowered him with the information he needs to make informed and profitable decisions.

It’s been a good year and I appreciate all the supporters out there.

Businesses are losing more money than what can be published in the quarterly or annual profit and loss analysis.  While competing business spend thousands, sometimes millions on advertising, turning phrases, making their product or service superior in quality, more convenient, more affordable, they can be oblivious to what’s costing them the most; their employees. Employers are not hemorrhaging money in wages or company property, but in the quality, or lack thereof, of the customer service being provided by its employees. The employees are not being held accountable for the mannerism in which they treat clientele. Call tracking and call recording are just two of the tools companies can use to keep their service and quality standards high.

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I’ve had the opportunity recently to help some people understand exactly what call tracking really does.  I have had some questions that have come up several times via email or a phone call.  Where call tracking can do many things here are some things we can’t do:

1) We can’t trace a call like you see in the movies, we rely on the caller ID information that is given by the phone companies.

2)  We can’t go into the past and trace phone calls that have already been made.

3)  Currently we can’t have a third person listen in on a call as it is being placed.

4)  The number to be tracked has to be part of our system, we don’t just put a tracking “device” or “tracking program” on a line.  But this does mean we can port(move) numbers over to our system.

5) Yes we can track and record the calls that come in on your daughters cell phone, wasn’t the intention when we started this but we can do it.

6)  We are not a reverse phone number look up.  If you have a phone call made from an unknown number we can’t help you figure out who it is.

Call tracking is a very powerful tool that is used by companies to track their advertisements to make sure that their money is being put to good use.

As we pass our one year mark of providing  services to help companies maximize their marketing potential, we have hope for the future and see ways we would like to improve.  Call tracking is designed to track where the business is coming from for companies.  It helps answer this basic question, “Are my marketing ads effective?”  I would like to pose this question as we shape our future, what can we do as a call tracking company that you, the business owner, would like to see us improve or add to the list of features we currently have?

Your feedback is appreciative.