In today’s business world, call tracking is an amazing tool and those who still haven’t discovered it don’t know what they’re missing. Call tracking is the basic tool which large corporations use to find out whether their marketing and advertisement strategies are going on the right track or not. It enables people to find out whether they are making an impact.
In fact call tracking is nothing but a method of advertisement tracking – it enables us to find out whether a certain approach is working with the target customer base or not. It is therefore a method which allows your agents to enhance your customer’s satisfaction each time they call. And we all know that the greater the satisfaction your customer derives from your product, the more likely they are to stay a customer.
On the other hand, if there is something decidedly wrong about your marketing approach or your advertisement strategy, call tracking allows you to track that as well. If, suddenly you don’t know why you’re losing clients, then you should definitely have a call tracking system installed in your office. You’ll be surprised at how easily you can find the answers to that problem.
What We Can Learn
There are many things you can learn from call tracking. For example, in many cases, it was found that potential clients were being kept on hold for long periods of time and as a result they got annoyed and rung off. This in turn had a bad effect on your business. In other cases, you find out that some clients were actually hung up on and even worse, some were directed to voicemail during peak business hours!
So tracking phone numbers enables you to find out which of your employees has been shirking his or her work and you can suitably penalize them. You could also teach them the basics of etiquette and how to deal with clients and chances are, they’ll heed your warning and buck up!
Ad tracking is just one of the benefits you can derive from the wonder that is call tracking. You can track inbound phone calls in response to both forms of marketing – online as well as traditional. So if you want to draw a parallel between the telephone and the internet, you can see that call tracking is to the world of telephones, what Web analytics is to the internet.
How It Works
So how does this unique system work? It is simple. A phone number is put in any advertisement vehicle. When customers call on the number data such as the time, geographical location of the caller, lead and of course, the final outcome of the call is tracked down. This makes call tracking a very easily implementable strategy and the best part is, it is entirely affordable.
Another thing one can do with this amazing tool is record calls and enhance the entire user experience by training employees to better deal with callers. Everyone’s heard the line “this call may be recorded for training purposes”- so now you know why they sing that to you! So call tracking is an incredible too, start discovering its benefits today!