Statistically, businesses are advised to spend approximately 5% of their revenue on advertising and marketing campaigns. In an article published last year by Business Week Steve McKee observed “-companies spend upwards of 15% when warranted—especially young companies that need to invest to build their brand.” That exact dollar amount is grievously weighted by revenue. According to IDC, the average annual revenue of a small business is $3.6 million; so accordingly, at 5% those same businesses would expect to spend nearly, and at a minimum $200,000 on advertising. Small businesses budget and spend this exorbitant sum on various marketing venues to survive, grow and succeed. Is that a gamble? Is it a waste? Why? The Ad Placement? The Customer Service?

Read More

With all the companies we help with call tracking we have helped people and provisioned accounts with as little as one number and as many as 150+.  Some companies have 10 numbers generating as many as calls as other companies with 30.  It doesn’t matter how many numbers you have, once you start generating hundreds of calls a day listening to all of them can be really difficult to go through even with some of the filters we have in place.

We have developed a system and hired employees that will allow a live person to go through your calls for you and mark them in a specific fashion that will allow you to quickly glance through your calls and identify those of importance to you.  This service is going to be ready for all of our clients starting next week.

This service has been generated in response to requests that we find a way to create a “at a glance” method to quickly go through the calls.  We have tried to find a suitable program that would transcribe the message into text but have never found one that is accurate enough.  Look for this service next week.

The nature of a tracking number, a market expansion number and a toll free number is that they are permanently forwarded to another number.  I recently had a question from an individual who asked if there was a way to have a tracking number forward to a market expansion line.  Basically you would call a number that would forward to a number that would forward it again to the main line.  There are situations where this scenario is needed.

This set up is possible.  The possibility for things to go wrong are greater.  Multiple carriers would be involved and trouble ticketing is more difficult.  Having gone through all the possibilities with the client we still went ahead and started the account and for over a week the line has been working and all calls have been recorded.