There has been a change in call recording.  When a call was recorded it was available to listen to for 90 days.  We had some inherent issues with this set up and have come to a solution we started implementing last week.  The calls will still be recorded but they will only be available to listen to for 35 days.  If you or any customers would like to have the calls available indefinitely there will be a $20 monthly fee per account.

Today we attended a trade show for Realtors and it was an amazing event.  There were so many people there and so much interest.  We gave away 6 months of free line charges to three people.  Really loud music and surprisingly good food.  Call Tracking has so many features but there was one superstar among them today.  That was the whisper feature.  For those that don’t know the whisper feature is a soft voice that is recorded to say a small phrase before the call is connected that the caller never hears.  Realtors has huge aspirations to use this to help the agents identify which house the incoming call is about.  So a person would see a phone number for a specific house and they would call the number, the agent, upon picking up the phone would hear a voice saying “3500 south” or “duplex in sandy” or whatever the agent needed it to say in order to distinguish the houses.   This way the agent is prepared to answer any questions instantly.  It was a good day and long.  Thank you to all those who came out today.

So I am trying to get articles posted about business practices or types and relate how call tracking can be incorporated or used.  In all the blogs, articles, and press releases I have come across one or two typos before I send them off to the world.  Well I’ve found one that has been out there for a long time.

Tell me…. do you know what happens when you only have 1 s instead of 2 S’s at the end of the word assess?  You start swearing at the world that’s what!  Don’t bother looking for it.  We got it fixed.  But you can imagine how funny it was when I found it.  Oddly enough no one told me about it I just randomly came across it.  But if you did see it and were offended I am sorry for my unintentional potty mouth. 

ACI Call Tracking has now breached the barrier of working only nationally.  In the last few months we have been able to finalize Canadian relations to link into their telephony system.  Soon after we had the pleasure of setting up some of our first customers in Canada.  We have been please to see the system working and providing these services to those who genuinely want and need it.  For those of you who would like to try this please contact our sales team at contact@acicalltracking.com and see for yourself how this can help save your business money by allocating funds to the ads that work.

We have finished a new commercial and have posted it on youtube.  We have also placed it on our website.  Please let us know if it makes sense and gives you the information you need to learn about call tracking.

Watch Here

One of our clients works with mold and shared this story with us.  I was really impressed with her story and the help this company ended up sending her way.  I wanted to share this.  I

“I don’t think any parent fully appreciates the first, blaring cries of their newborn baby, until that moment is filled with silence. The loudest silence you could possibly experience as the tiny infant is swept away without even a glimpse of her mother. This was the birth of our daughter. Several hours later we were introduced. Somewhere in a clear tank, plugged into several machines, her face almost completely covered with tubes, was our daughter, fighting for every breath.

Extensive care and detail needed to be implemented at home to ensure her survival after leaving the Neonatal Intensive Care Unit. Something as simple a runny nose could easily shut her lungs down all over again. The car, the house, anything and anyone coming into contact with our fragile little girl, was sanitized.

While she progressed in her physical, gross and fine motor development, we are constantly reminded that her lungs are premature and will be compromised until at least the age of five. A cold labors her breathing, a cough will keep her up at night and linger for weeks at a time. The measures taken to limit her exposure to these risks require constant attention. Strenuous efforts are made to keep our home, her environment free of dust, mold, allergens and germs.

Knowing this, it may be possible to understand the depths of my terror, when, sitting up abruptly from a deep sleep, I hear a fit of coughing as my daughter once again struggles to breath. We had been settled into our new home for months, and this was not the first time since our move that we had been woken up this way. I had bleached, dusted, sanitized ever person and surface, but this battle was becoming a monthly occurrence.

I called Bio-Clean of Utah, a skilled analyst came to our home the next day. He climbed into our attic, where the heat of the summer was matched only by the humidity. With a compassionate and professional demeanor, he thoroughly cataloged every moist beam, discoloration every space that could harbor mold. Within 24 hours, the detailed, report was emailed to me and the results, while expected in some degree, were upsetting. “The moisture content in the ceiling measured 99.9%. The paint and drywall is water stained, cracked and bubbling, there is visible mold growth and dry rot on the underside of the roof. The insulation is dark and discolored.” The moment we read his report, so much more than our little girls raspy breaths, became substantiated. The headaches, the eye irritations, and even fatigue, could be a causality of this unseen villain.

Our minds immediately began to race, where do we start? Why didn’t we call sooner? Fortunately, the analyst’s findings included detailed removal, cleaning and restoration guidelines. His demeanor alone instilled trust in Bio-Clean’s ethical, professional and technical abilities, but what truly set the standard was the clarity of these guidelines. They were so specific and thorough, we could have easily bid out the project for the best deal, or even tackled it ourselves. We wouldn’t. In fact, we were approached by a contractor offering a discounted rate having heard through a friend what we were dealing with. However, after he saw the report, he advised, albeit stating the obvious, that we should not exacerbate the health risk, nor waste time. Bio-Clean of Utah should be our only choice.

From my family to yours, I urge you to do the same and to do it whether the damage seems small or overwhelming, don’t trust anyone else. The consequence is real, and you don’t want to wake up in the middle of the night and realize who is paying the price.”

What does E*Trade, Direct TV, Stanely Steemer and Free Credit Report.com have in common? No, no one is offering Direct TV subscribers O.A.C. online stock certificates in Stanely Steemer Inc.   In 2009 their commercials were voted to be the worst ads on television. Not a desirous achievement considering each ad came with a price tag in the millions. Who remembers seeing these ads? The talking babies of E*Trade, or Direct TV’s Chris Farley commercial? Nope sorry doesn’t ring a bell.   Can these companies account for the effectiveness of their terrible marketing campaign?

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The money and effort spent by Big box stores pollutes the community with deafening ad campaigns. How can local businesses be heard?

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Not even franchise or chain retail stores are immune to the effects of recession. This year, 2,415 Hollywood Video and Game Crazy locations were closed, 545 Blockbusters, 200 Borders, 149 F.Y.E.’s, 145 Men’s Warehouses, 177 Foot Lockers even the Gap closed 80 stores.  The number of retailers liquidating their inventory, laying off employees and ultimately going out of business is in the tens of thousands.

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There are those who seek opportunity, they consider themselves strategist. Analyzing  their market for the most profitable prospect. Coffee Shop? Dry Cleaner? Franchise? Other’s save and carefully plan. They have a dream, a special idea, a someday. When that “Some Day” turns into a real business plan and action, it’s like getting on a roller coaster. You know you’re going for a ride. You stand in line with a light feeling in your chest, your heart is racing. You watch others on the ride, some are laughing and having a wonderful time, others are sick and pale, getting off the ride and headed for the nearest garbage can. The light feeling turns into butterflies. Excitement, anticipation and fear. What’s at cost? What is the cost?

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