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            <title>Tracking Advertising to Survive and Grow</title>
            <description>In the beginning, many new businesses will focus their efforts on providing a stellar product with superb customer service.  These companies strive for success by taking care of the customers they already have and encouraging growth by referral.  Finding new customers is essential to survive and stay in business.  Finding new customers at a reasonable cost is an ongoing challenge.</description>
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            <pubDate>Fri, 12 Mar 2010 09:11:05 -0700</pubDate>
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            <title>Call Tracking and VOIP</title>
            <description>Call Tracking numbers are becoming a necessity for some companies by providing a service that has been proven to contribute to their success.  Call tracking numbers allow companies to differentiate their business from which ad or marketing campaign the customer came from.  As companies start investigating call tracking a question that seems to be asked quite frequently is &quot;How is call tracking numbers and VOIP different?&quot;</description>
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            <pubDate>Fri, 12 Mar 2010 09:10:14 -0700</pubDate>
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            <title>Call Tracking</title>
            <description>As companies grow and expand they have at their disposal several tools that have been created to help in their success.  One tool in particular that may not be as widely known as others is call tracking.  Call tracking technology, features, accessibility and user interface has improved dramatically over several years. What is call tracking?</description>
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            <pubDate>Thu, 25 Feb 2010 13:52:21 -0700</pubDate>
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            <title>Businesses Use Call Tracking To Survive</title>
            <description>One of the biggest fears for any business is being able to stay in business. Generating business, even with a stellar product or service, can be difficult. Advertising is critical to growth and bringing in new customers and/or clientele. The knee jerk reaction is to flood the public with your product or service. Aggressive spending for business cards, fliers, phone book ads, commercials, mailers, and the list goes on. The question then becomes this: with the thousands of dollars going out every month, how does one track which advertisements are effective?</description>
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            <pubDate>Mon, 8 Feb 2010 10:04:56 -0700</pubDate>
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